Barrett Jackson.....

[sYc]

IMO, the PR folks at B/J did their job. From what I have heard TV ratings were good, there is not a car site on the Internet that is not discussing the auction and it seemed a lot of folks attended, in spite of the poor weather conditions.

Same as NASCAR has become much more then just a stock car race, B/J is much more then just a car auction. With 40 hours of TV coverage, that is obvious. Few, if any of us would have tuned in for any length of time if all they did were roll cars across the block. No color announcers, the auctioneer out of site, showing no emotion, no celebrities or bidders being caught on camera, etc. Providing entertainment, which is what B/J has become, requires having drama. Need to have a couple of folks everyone likes, such as Amy, a couple most viewers dislike (the screaming dude) and a couple that you either love or hate (Craig maybe ?).

In an effort to keep things fresh, each year B/J tries new things. Some work, some do not. Doubt if we will see any Von Dutch stuff in ’08, but these items, plus the Rock and Roll stuff and the gravity racers did add spice to the mix.

For 2008 no doubt there will be a few changes, but I will venture a guess B/J will be even bigger and wilder, will remain a No Reserve auction and most of the 2007 staff on board.

Would I take a car there, don’t know. Will I tune in again next, absolutely, or better yet, attend in person.