Douglass Yenko Emblem Placement

[sYc]

Unlike in '67 and '68, in 1969, Yenko did not modify most cars. The 450HP figure most likely came from NHRA. I am thinking that is what the NHRA rated the L-72 at. As per JD, I am sure he was like all of us. If he could sell a few more cars, that meant a few more dollars in his pocket. Nothing wrong with that. The reason JD needed the Yenko name was not because of the performance edge. JD and others proved that they could equal, or even beat what Don was doing performance wise. The edge Yenko had was in how the public viewed the cars. It was in how they were promoted. And Don was very good at this. With his racing success (name recoginition), nation wide dealer network and extensive advertising program, the public saw Yenko built cars as something special. In the same way as the Stephani family did with Nickey and Joel Rosen (with he help of Marty Schorr) did with Motion. And, IMO that carries over to today. There were many dealers, such as JD, who were doing the same thing as these three, but on a smaller scale (publicity wise). One of the reasons Yenko was so prominent in the midwest was because of Span, INC. AKA James Spencer, who was Yenko's sales rep, working I believe out of Chicago.