Why do Chevrolet commercials say CHEVY?

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Why do Chevrolet commercials say CHEVY?

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Chevy is an abbreviation that started down south and traveled north over time. It is now accepted to mean Chevrolet, much like "rims" has now replaced the correct description of wheels and "passenger/driver" are terms now used to describe where on a vehicle a part is instead of the century old industry standard of Left and Right.

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