A quote from HD as to the change in direction:
"In 2020 we will expand our focus from heavyweight motorcycle unit shipments to revenue from motorcycles and related products segment as a primary objective and measure for the year. This measure best reflects our comprehensive efforts to expand into new product segments and foster a customer-creation culture - one that is laser-focused on our riders and fans who are passionate about our great brand. Looking forward, our efforts will only intensify"
Link to Jalopnik article:
https://jalopnik.com/harley-davidson...ing-1842360193
03-17-2020, 01:00 PM
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