The tire and wheel service business is a funny thing. All the work is usually done by entry level people, with a general lack of interest, on poorly maintained equipment, at extremely competitive (low) prices. The expectation of seemingly most customers, 90%?, is cheap and quick and not to screw anything up mechanically. The other 10% (or less) seem to adore their cars and are acutely aware of, and spending top dollar on, the appearance and performance of them but routinely seek and choose the lowest bidder on tire and wheel service. I found it interesting when we would run $50 mount and balance ads the line of Corvettes, BMW's or anything else with custom or 30 series tires would be lined up watching, almost daring you to screw something up for the same money and time frame as the steel wheel Cobalt in front of them. Silly.
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07-17-2019, 01:55 PM
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