1970 Chevelle SS Marketing Photos

[Keith Seymore]

Lee - thanks for posting; a couple comments:

a) When I was the engineering rep on the program team for my various GM Truck projects, one of my jobs was to review the advertising literature to make sure there were no mistakes in it. I looked at option content (and mix), specifications (dimensional and powertrain), photos, etc. It wasn't easy, as it takes a person with a head for the product but even then there is a tremendous amount of detail and, if you let your guard down, mistakes can slip out.

Originally Posted by Lee Stewart

[B]PR and Brochure photos have to be taken months before the new model year cars get into the dealer's showrooms. Many times the cars that are used for these photos are pre-production cars. Sometimes the cars are missing engines, interiors and all kinds of emblems that are still being tooled up.

Well said. Or the content - both appearance and option content - is still in a state of flux. Also - the subject may have built as one vehicle and are "dolled up" to represent something else*. The "Malibu SS" shown in your first post is probably an example of that. I wouldn't be surprised if the 6 cylinder car shown here is the same as the car with the kill stickers/police content.

The car was perhaps provided with the condition that no open hood shots be taken, which ultimately accidentally or intentionally got ignored.

K

A more recent example: I took a qty of twenty 2011 Chevy Volts and converted them (in appearance) to 2012 Opel Amperas, for use in the Geneva Auto show and other GM Europe marketing exercises.