I must really be out of touch

[rubbinisracing]

We've done it to ourselves. Price has become the driving force for the vast majority. Service doesn't sell to the masses, they would prefer it cheap and to complain about it later. It's a cycle that will swing back the other way. If you ride the roller coaster up, you have to ride it back down. Best thing we can do is to adapt and find ways to make it work for us.