Interesting original '69 Chevelle SS Ad

[XXXGoldL34M20]

its funny how the promo was a malibu all dreesed up to be an SS. i even noticed the regular hub caps with white line tire and the bottom chrome rocker trim.
i guess at that point of the photos the SS was not built yet and GM used a malibu mule with a straight 6 cyl motor.
love the big white teeth with the hood open,it must of been a beast of a 6 cyl

[Don_Lightfoot]

With regard to the 69 ad in the first posting, it's obvious a lot of the early promotional material was done before final tooling and detailing of the cars.

Some of the same circumstances appear in the original 69 Chevelle sales brochure. If you have the brochure take a look at the front grill on the Malibu convertible (probably brushed in to look totally Silver) and then the Malibu tailight bezels on the Red 300 Deluxe model. Hard to tell for sure, but it also appears all the models pictured in the borchure have the SS parking lights.

Hey, if these were printed in late spring of 1968 then we have to give GM a little wiggling room. No big deal really.

[MultiMopars]

[ QUOTE ]
With regard to the 69 ad in the first posting, it's obvious a lot of the early promotional material was done before final tooling and detailing of the cars.

Some of the same circumstances appear in the original 69 Chevelle sales brochure. If you have the brochure take a look at the front grill on the Malibu convertible (probably brushed in to look totally Silver) and then the Malibu tailight bezels on the Red 300 Deluxe model. Hard to tell for sure, but it also appears all the models pictured in the borchure have the SS parking lights.

Hey, if these were printed in late spring of 1968 then we have to give GM a little wiggling room. No big deal really.

[/ QUOTE ]


Unless you have a brochure that has a print date on it I think that is unlikely. More like July/August of 1968. Otherwise the brochure would have to be from a drawing. The new models could not be built until the plant was brought back on line for production. The only other thing available would be clay design models unless the had a model built from panels made for the die stamping machines that were going to be used in the assembly plants. This would be highly unlikely as those things would be highly guarded and not many people would be allowed to handle them.

[Don_Lightfoot]

Hard to dispel your theory Darryl. I don't see any date on my brochure.

The reason I suggested late spring (JUNE?) was you would think the borchures would be out before production. Case in point - the earliest 69 Chevelle I have seen had a build date of 07B of 1968.

[bashton]

I have to believe that this 1970 photo is indeed a pre-production air brush mix. I have seen hundreds of out-takes, mostly as "positives" (like a big negetive, but showing the positive image),that most likely never ended up being used.

I think it is pretty neat that GM actually offers these to the public, as they could have easily just disposed of all of this.

Bashton
MCACN Managing Member

[MultiMopars]

[ QUOTE ]
Hard to dispel your theory Darryl. I don't see any date on my brochure.

The reason I suggested late spring (JUNE?) was you would think the borchures would be out before production. Case in point - the earliest 69 Chevelle I have seen had a build date of 07B of 1968.

[/ QUOTE ]

My comments are based on my knowledge of being involved in the business back in the day.

I remember when the factories shut down for model change over and when the work force went back to work in full as I lived 70 miles from a Chrysler plant and knew people that worked there.

I also remember when things showed up in the dealerships and in the hot rod magazines.

All of this is based on Chrysler and AMC knowledge but the industry pretty much operated the same with this regard.

The industry was totally profit driven and very cost aware. They did whatever they could in all cases to economize, but still sell their products. I am sure that there was a lot of airbrushing going on to create different pictures when possible.

There is a doumented example of an early Corporate owned 1969 six pack Roadrunner that was repainted (exterior surfaces) for differnet photos for I believe different magazine features.