You Can't Make This Stuff Up!

[Lee Stewart]

[Lee Stewart]

It was originally called Fruit-Smack

[Lee Stewart]

Kool-Aid was inspired by Jell-O

[Lee Stewart]

It’s the official soft drink of Nebraska

[Lee Stewart]

The Kool-Aid Man was born in 1974

[Lee Stewart]

[Lee Stewart]

When the Great Depression began, the demand for Kool-Aid skyrocketed. It was a staple in practically every American home. To help families in a time of extreme financial instability, Perkins lowered the price from 10 cents a package to just five cents, and it stayed that way for years. A marketing campaign cleverly billed the drink as the “budget beverage.”

[Lee Stewart]

[Lee Stewart]

Dubbed a “superfood,” cordyceps are a mix of medicinal mushroom and caterpillar that only grow at elevations above 14,000 feet in the Himalayas of Bhutan and Tibetan Plateau. Considered the world’s most expensive mushroom, cordyceps can cost over $10,000 per pound and even have their own dedicated auction.

[Lee Stewart]

Dubbed “white pearl,” this particular type of caviar ($3,000 a pound) is one of the most treasured on the market (the majority of starlet caviar is black), harvested from rare, freshwater albino sturgeon farmed in northern Europe.