Endura Bumper

[camarojoe]

Not sure, but I'd almost bet an endura is heavier than a chrome bumper... if its got any weight advange at all, it ain't much. It was marketed more for its alleged resistance to damage if bumped than as a lightweight upgrade... Somewhere I saw a cool old commercial for the endura bumper where some lady drives around town running into something every time she parks her camaro...of course never hurting the front end due to her "resilient front bumper". If memory serves me I think it was a rally green RS. Maybe someone can find it on youtube...

[Steve Shauger]

[ QUOTE ]
Not sure, but I'd almost bet an endura is heavier than a chrome bumper... if its got any weight advange at all, it ain't much. It was marketed more for its alleged resistance to damage if bumped than as a lightweight upgrade... Somewhere I saw a cool old commercial for the endura bumper where some lady drives around town running into something every time she parks her camaro...of course never hurting the front end due to her "resilient front bumper". If memory serves me I think it was a rally green RS. Maybe someone can find it on youtube...

[/ QUOTE ]

That commercial is a riot, and I think your correct about it being rally green. At some point I am going to install mine on the Yenko.

[Mr70]

Has anyone actually seen this referenced by Chevrolet as "Endura" in any vintage printed materials,or even by any salesmen back then?
I've seen it called "Urethane","color matched" even "Astro"-(in Canada),but nothing else.
I have Pontiac literature marketing it as "Endura",and guess the hobby just carried it over..

[Dog427435]

[ QUOTE ]
I'd sell mine. and it's perfect!
Starting bid is $100k and includes everything from the bumper back..... (just kiddin')


BWAG has 1st option to buy!

Jeff x2

[/ QUOTE ]


Hey - I like that license plate!!


-
-

-

[camarojoe]

Its listed on window stickers and car shippers simply as "Special Front Bumper". I'd agree it was probably just a term taken from what the Pontiac bumpers were called... similar to how everyone calls the 69 "Special Ducted Hood" Cowl Induction. Seems alot of things were referred to as "Special" in 69.

[GeorgeLyons]

Anybody got a source for that commercial, sounds interesting ?

[Steve Shauger]

Here is the link to the comercial. Marketing at its best back in the 60's. http://www.musclerides.com/Pages/posting/ad_69.wmv

[camarojoe]

Awesome... thanks, I couldn't find it anywhere.

[tirebird]

I didn't realize that "Endura" was only a Pontiac term. Thanks for the info. I've attached a copy of part of the sales sheet for my 71 TransAm mentioning Endura.

[70-SS/RS-L78]

[ QUOTE ]



[/ QUOTE ]

Still to this day I have Never seen a Nicer Fitting 69 Camaro Endura Bumper then the
one on Jeff’s car and I have looked at quite a few over the years..
It Is PERFECT!