Research and Findings: Jerry Roth Chevrolet

[Sandi Lee Craig]

My Dad, Fred H.Craig was the Craig in Craig Frederick Chevrolet, Golden Colorado, and he and his brother were the Craig’s in Craig-Fredetick, Arvada, Co. Craig Frederick akso had a dealership in Lakewood. All three towns in Jefferson Co. Colorado -and members of the Greater Denver Chevy Dealers Association.. The Federal Government became involved stating these dealerships constituted a monopoly. Golden became Steve Frederick, Arvada became Craig under Reuben Craig and Lakewood was renamed “Red” White for Wilbur W.White (a collage sports star and alcoholic). His disease got the better if him and in the day papers were to be signed forming a new dealership with the bookkeeper, Jerry Roth, Mr. White died drinking at Lakewood County Club. My Dad was “silent’ partner in both the Craig dealership and “Jerry Roth”. The advanced design of the mostly glass vehicle showroom on West Colfax was one designed by my father. The blueprints were used by at least 9 other Chevrolet dealers across the US. I saw something on this forum about Jerry Roth Dealership and thought I would add a few background details.