With the exit of Levatich and his replacement replacement, Jochen Zeitz, coming up with the "Hardwire" plan to return HD to its core marketing segment the hiring of Edel O’Sullivan to the position of Chief Commercial Officer (CCO) has many who applauded the Zeitz moves scratching their heads and wondering aloud if She has ever owned a Harley or even ridden a motorcycle for that matter.
This will be interesting to see how this all plays out because She will need to have the strategic vision to help implement hardwire, which is by design an attempt to walk back to the core owner segment that Levatich literally tried to walk away from.
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03-25-2021, 11:30 PM
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