Interesting original '69 Chevelle SS Ad

[Don_Lightfoot]

Hard to dispel your theory Darryl. I don't see any date on my brochure.

The reason I suggested late spring (JUNE?) was you would think the borchures would be out before production. Case in point - the earliest 69 Chevelle I have seen had a build date of 07B of 1968.

[bashton]

I have to believe that this 1970 photo is indeed a pre-production air brush mix. I have seen hundreds of out-takes, mostly as "positives" (like a big negetive, but showing the positive image),that most likely never ended up being used.

I think it is pretty neat that GM actually offers these to the public, as they could have easily just disposed of all of this.

Bashton
MCACN Managing Member

[MultiMopars]

[ QUOTE ]
Hard to dispel your theory Darryl. I don't see any date on my brochure.

The reason I suggested late spring (JUNE?) was you would think the borchures would be out before production. Case in point - the earliest 69 Chevelle I have seen had a build date of 07B of 1968.

[/ QUOTE ]

My comments are based on my knowledge of being involved in the business back in the day.

I remember when the factories shut down for model change over and when the work force went back to work in full as I lived 70 miles from a Chrysler plant and knew people that worked there.

I also remember when things showed up in the dealerships and in the hot rod magazines.

All of this is based on Chrysler and AMC knowledge but the industry pretty much operated the same with this regard.

The industry was totally profit driven and very cost aware. They did whatever they could in all cases to economize, but still sell their products. I am sure that there was a lot of airbrushing going on to create different pictures when possible.

There is a doumented example of an early Corporate owned 1969 six pack Roadrunner that was repainted (exterior surfaces) for differnet photos for I believe different magazine features.