NBC REPORT.....US AUTO INDUSTRY AT A CROSSROADS

[Jeff H]

Great point Rob. The current perception of GM is amazing and GM isn't doing much marketing to change it. Even if the quality was identical to imports, most Americans would still want the domestic product to cost 25% less than the import before they would buy it. But consumers will baby and pamper their imports as they praise them, but at the same time they will abuse their domestic vehicles and complain. They need to change the perception of what is really happening with the vehicles to recapture market share. I'm a Chevrolet guy and always will be so if I go to buy a new car it will be a Chevy. The problem is, I don't buy new cars very often so I can't really help GM. I keep thinking it has to do with some really poor management and bad decision making in the upper ranks.