Nickey backward K Sebring 1962

[TimG]

I grew up in Chicago and remember passing the tall smoke stack by their dealership with its backward K. I was to young to know what was brewing there, unfortunately. I vividly remember this landmark from 1963 when we moved there until well into the mid 70's when I bought Goodyear tires for my 442 from them. Jim Jeffords and the Purple Eater Corvette raced under their banner in the late 50's. I can not remember if they used this marketing idea on his car.