1968 Mod Rod 442

[69Tom]

This pic was posted in the fantastic 'Old Street Scenes' thread here on the board. It is from the 1968 Chicago Auto Show. Oldsmobile was obviously REALLY trying to shed it's stodgy image, and here's what they came up with. An early take (by one year) on the '69 mod themes by the Dodge boys & Plymouth.



Here is the description accompanying the pic on the Chicago Auto Show website:

Manufacturers were courting the youth market in the late 1960s with muscle cars like the 350 horsepower Oldsmobile 4-4-2. During the 1968 show, Olds featured the "Mod Rod" factory custom 4-4-2 convertible. The Cutlass-based ragtop was painted in colors that blended from pearl white in front to yellow in the center and metallic orange at the rear. Female models dressed in outfits that matched the design and materials featured in the car's interior were on hand to describe the special car to an enthusiastic crowd. A small sign in the background promoted Olds' new Rocket 455 V-8, installed in its larger models.


http://www.chicagoautoshow.com/histo...68&vid=371

Pretty darn cool. Wonder what became of the car? If anyone has any more pics, would love to see them.