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I never said that was a 1970 slogan Phil.
I am seeing others though say it is on Ebay all day long,and to me a 1969 or 70 Chevrolet Vehicle with the "Putting you first
In A Big Way" License plate,is like a 1969 Yenko with a McMurray address reference.
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I guess I misunderstood your reply when I asked you about it last year at vettefest....
Anyway here is another slogan used in 69, this is a real poster sized paper service department ad. It is dated cc 69-1-12
Phil