Re: New Camaro Commercial
I think Chevy is actually "getting it". Picture this: A Kid buys a base Camaro with a 300 HP 6 cylinder - Then puts a base aftermarket Turbocharger on it. LOTS of vintage V-8's are then wacked on the street and strip, along with most of the import tuners including all but the fastest tuned out turbocharged imports and domestic iron.
Base Camaro could become the car of choice again with the kids, with reasonable entry insurance rates and the look and styling the imports cannot touch.
This is why the kid connection with Camaro in the movie "Transformers" was so important to marketing.
The base car has to be reasonably priced too.
If Camaro gets the youth market back then the car will succeed. If the new Camaro makes it IMO... so does GM.
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