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And in keeping with GM's typical corporate image, sales wont be part of the plan either.
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Well yes in a way. According to Scott S. Camaro cannot exist with a sales base of aging baby boomers, (that is us BTW...) so to make the new roll out a success a larger buying demographic is being targeted.
We may not like everything we see - but perhaps someone who would otherwise buy a Nissan will choose Camaro instead.
That is how America and Chevrolet will win back market share.
We did not loose the market for cars overnight , and I suspect we will not win it back overnight either, and to complicate matters it is not just a US market. It is Global.
