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Whaddya mean Santa's not real?
I agree with Tom...If it's a reserve auction...then start the auction at the reserve amount!
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I no expert by any means, but I think that starting the bidding low (well below the reserve) gets the excitment going and may get some folks to bid higher than they would have otherwise(auction fever if you will). I have seen people pay higher than retail at bankrupcy auctions for some items(no automotive, just general stuff).
I have paid past my self imposed limit on a few things. I didn't want to miss out on a <font color="orange">GoManGo </font> Challenger T/A over a couple thousand bucks.