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That's one reason why you don't want to look at what a car was bid up to even if it didn't meet the reserve. You might see a car with a reserve of $100K bid up to $90K and think that's what someone is willing to pay. But that's not necessarily a real bid.
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I'm guilty of this. I read the auction results and check the "no sales" and have alway thought that the "no sale" price was the fair market value of the car on the day.
