Not exactly. The reserve is not just what the seller wants it to be. He/she has to confer, cajole, and convince the auction house that the car can likely bring the reserve otherwise the auction house is likely to lose if the reserve falls far short. R & S is big into promoting reserve auctions to alay the fears of their customers (as compared to BJ) and they take setting the reserve very seriously. They are generally good at it and hence have been able to sell alot of cars at a lot of money.
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Sam
I think the "No Sale" was a good indicator their Reserve was a wee bit high !!!!