I agree wholeheartedly with Brian...it's way cooler to read about the people that own the cars...and the stories behind them (sort of like our Members Rides here). If you are going to cover an event...then do it right...top to bottom....not the typical "Here's the best paint award car" and "Here's the best engine award car". Devote more than 3 pages...and 40 pictures to an event. I know that you could have 10 pages
easily from an event like the Supercar Reunion...some feature cars and the stories behind them...some racing shots and stories about the racers...some car show shots...and some people shots (auction, etc). Just don't do it halfway
That being said...Eric is right about the almighty dollar. When I worked at a major newspaper in SoCal...it was common knowledge that it cost 10 cents more per paper to make them than they sold for...so a 50 cent paper cost 60 cents to make! (Ink, paper, labor, electricity, transportation costs, etc.).
What made the newspaper the money was all of the advertising...and they bowed mightily to the heavy hitters.
On New Years Eve 2002...they had printed 750,000 papers only to have the "legal" department notice an "error" (read "bad press")
in a news story that dealt with one of the major advertisers of the papers. Result? They reprinted all 750,000 papers...shredded the other ones...and paid all of the employees working that night (me included) triple time to get the "correct" papers out...
And so it goes...