[tom406]

Very successful classic car dealer here (12cyl Packards especially) named Tom Crook. He made his fortune in regular cars prior, and would snag classics on trade and whatnot. Eventually sold the regular gig, and used his collection to start the classic car operation.

Literally being a "Crook" doesn't seem to be a hinderance to success in auto sales. I'd argue it does a lot for name recognition and referrals, if only because people remember if they were happy buying their car from a "crook" (or krook).

On another note, I went to college with a guy named Richard Kisser.....even the professers ragged on him. (No, we weren't close...)