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Not that it bothered me at the time, but the name "Demon" caused alot of bad press from the Evangelicals who disapproved of it. Chrysler dropped the name because of this. Hard to believe they are that stupid to bring it back.
Of course, "No va" in spanish means "no go", and a "Matador" is a "killer", not a bull fighter.
This is why marketeing people have a hard time getting any respect.
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The "Nova" story is told in just about every business and marketing class. Too bad its not true, just another urban legend.
Here's a link to the real story.
http://www.snopes.com/business/misxlate/nova.asp