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Just so long as it's still "from the glass lined tanks of old Latrobe."
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"Anheuser-Busch's interest in adding Rolling Rock to its product mix stems from the brewer's efforts to
attract new drinkers with craft-style beers, Levy wrote in her research report Tuesday.
Rolling Rock would be attractive to Anheuser-Busch because its products carry prices 16 percent higher than Anheuser-Busch's Budweiser and Bud Light brands, her report said.
"Despite being in the sweet spot of the beer industry (premium domestic craft) Rolling Rock volumes have lagged imports and crafts," Levy said.
"We believe with renewed marketing support, the brand could be rejuvenated."
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Sounds good as long as they take over the marketing, but leave the brewing AS IS! "It ain't broke Augie..... don't try to
fix it!"