The Mopar people are a little sensitive on the subject of trademark issues. Back in the early 1980s the old Chrysler Corp started threatening lawsuits aagainst anyone who used the term "Mopar" in any form whatsoever. They would have their attorneys writing cease and desist letters to old ladies posting a for sale ad in their local paper selling a fender from an old mopar in their back yard. Chrysler initiated a zero-tolerance policy on the trademarked term "Mopar". The backlash from the Mopar fans was incredible. Even to the point of people arranging well-publicized boycotts of new Chrysler vehicles. Eventually Chrysler saw the error of their ways and pulled the reigns back in on their lawyers, allowing people to use the term with the proper credit/aknowledgement of the trademark, but they lost a great deal of business and good will in the marketplace over the bad legal decision to go after the little guys.
I have a feeling that the Bloomington Gold people may see the error of their ways when it comes to zero-tolerance enforcement.
I have an idea: Why doesn't Blooington Gold redirect their energy and go after the nigerian and eastern european guys selling fake yenko "survivors" on 1-day ebay auctions? That would generate a whole bunch of good will toward them.