Jeff- Brand recognition. Been happening forever. From handbags to groceries. People are going to pay more for the Campbell's tomato soup rather than the Generic brand. More history, volume and etc behind the name. Nothing new here.
Frankly I am wondering if I should be bidding on this car for the price it's at now. In my case "Generic" brand is all I can afford.
Looks like a heck of a cool car.
