Re: Old issues of Camaro Enthusiast
Have not been on the board for a while, but it seems I am best qualified to answer the question. Long story short, As hard as we tried on the marketing side to build membership, USCC just could not maintain more then 6000 to 7000 members. We did some killer promos, like giving away a Z28 just for joining, did it through a huge vendor and got 10,000 new members, but very few renewed, and back to the 6000 to 7000 number. We did a direct mailer in 1993 to every buyer of a new 93 Camaro, about 90,000 mailers, got 10,000 members and fell back to the same 6000. Interesting enough, you mention NCOA, we tried to buy NCOA, which was also stuck at 5000 members. At the time Mark wanted a fortune, but Doug was willing to make the investment if we could have got over just a couple tiny details, hoping to combine the two club memberships. Then we could produce a Camaro / Chevelle magazine and get enough members so Doug would not have to write checks every month to keep USCC open. Which he did. I scares me to think how much Doug spent trying to keep USCC alive!
Combine all these financial woes with the editorial staffs inability to produce the magazine on time, and some other internal problems, and the club was Given away, for free, for nothing more then a promise to fulfill the membership. By this time I had been off the payroll for a year or so and running my other business, and had been consulting for Ken as needed. I have no first hand knowledge of went down after the giveaway of the club, but it is rumored it that a year or so later, the club was again given away, this time to Classic Chevy, which was later bought by Ecklers.
It was a damn shame the club couldn't grow. We really did some fantastic research. I personally am very proud of some of things I was able to do. We busted a lot of codes, dating sequences and VINs, restoration details, inspection markings, tags, finishes, and brought judging to new levels. But in reality, the club was probably domed anyway as the Internet boom was just around the corner. Excellent boards like Yenko.net and others like it, have taken things to new levels of public awareness, for free!
|