Re: Supercar showcase at Fall Vettefest
Yes, to us car guys and gals, if it is not car related, it does not belong. But, in the big picture, I would have to say yes, it does belong. Why you ask? 1. to pay the bills. With 1000s of shows being held each year, promoters are always looking for new ways to attract cars and spectators. 2. this year VF had a special Womens Showcase, for women car owners only, thus booths taylored for them. 3. to offer something for the spectators attending who are not into buying car stuff. For example my wife, who watched the flag pole/ladder demo and was quite impressed and who also bought several items from the women only, non-car related booths. And by the way, this is a good thing, as any one who is married and shows cars knows, keeping the Mrs. happy is a must. 4. once you start eliminating what you do not like, where does it end? No lead sleds, or pro-touring, or anything non-original? One of the ideas being kicked around is a show case for young car owners, which no doubt will attract booths taylored towards the younger crowd. Kind of leaves me out, but IMO, a good idea never the less.
As far as media advertising, even though some of the flyers arrived too late, I feel VF does do a good job of promoting the event, before and after. This includes TV, newspaper, flyers, brochures, etc. With the cost of advertsing what it is today and the wide range of publications read by the various car enthusiasts, promoting is a very risky, and expensive business.
All in all, VF is not perfect by no means, but I do feel is doing the best they can with what they have to work with. I had a great time (and the wife as well) and am looking forward to next year.
__________________
Tom Clary
|