The items that caught my eye in the Hot Rod article were the cost of kit body

Earlier hipe had the cost at under 5k, now there 12k

Second they do not have licensing yet from GM to market it as a Camaro. You can bet if GM agrees to license it they will not do it for free, therefore price will go up.
Regarding who may be buying one of these kits, I have a friend who's nephew is very interested in the kit to serve as a patform for a drag car, however I think he was interested in hardtop version.
I think the whole kit idea is great and I for one would love to see more 69 Camaro's on the road.
Todd