Yipes, I guess no old cars on the TV show "Survivor" Right
Next someone will get a patent on the words "restored supercar".....
Suing is one thing winning is something else. I am sure that they have a claim to the exact term "Survivor" as applied to a Corvette via the BG definition of a "survivor" as patiented.
Safe to say that currently they are in dissagreement thus here comes the lawyers correct? It will be neat to see this one play out.
Example: Say I place an ad for my car for sale as a
"survivor" of long storage, untouched, all original with low miles and all original parts. Does BG have a leg to stand on here? To me it depends "how" the term "survivor" is used. Ill bet that a judge in court will not understand this and will throw the case out, or rule that they do own the term but only as applied to Corvettes sold for a premium as due to "Survivor certification" as patented and awarded by BG.
This would be consistant with any reasonable misrepresentation of a trademark by anyone for monitary gain -ie use of the "Gold Spinner" certification/name to falsely sell a car for more money. No I did not read the story, but trying to trademark a word in the english language and then to try to restrict its use beyond a simple trademark infringement looks like a clear violation of the 1st Ammendment (freedom of speech) of these great United States.
Give me a ring side seat!!