It seems like all the hype is being the first in your area to have one. So you can pay way above sticker for an SSR, then unload it for a big loss and get a new Ford GT for double the sticker!
Honestly, I don't get the hype on a lot of these vehicles. The 93 Indy Pace Cars also were drawing $5-10K above sticker and today you would be lucky to get the sticker price for it. Obviously this is my point of view so don't take it too seriously.
