11-18-2020, 11:59 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
Thanks: 3,506
Thanked 136,542 Times in 22,784 Posts
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Back in the day we didn't have the internet. No Facebook or Twitter. But that didn't mean we didn't have "social media." We did . . . monthly magazines.
Yes Bob Tasca Sr. put a 427 into a 1967 Mustang 2+2 and drove it to Detroit to show Ford it could be done. But a year later it was Hot Rod Magazine, thru it's readership, showed Ford that they needed to make consumer priced friendly (as opposed to the Shelby GT Mustangs) high performance Mustangs. At the end of 1967 Ford had just 7% of the youth oriented performance car market. By the end of the 1969 model year it jumped to over 20%. All directly related to Ford's new 428 Cobra Jet engine.
It was Bob Tasca Sr. who coined the phrase; "Win On Sunday, Sell On Monday.
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