[Lee Stewart]

One of the most iconic American car logos, the Corvette emblem has evolved significantly over its 66 years. The first logo put two words and two flags on a white background. The words, of course, were “Chevrolet” and “Corvette.” A black and white checkered flag signified racing victory and a red flag displayed a Chevrolet Bow Tie and a fleur-di-lis. This second flag was a shift from the American flag the Corvette prototype wore, simply because the American flag cannot be used on a commercial product. The fleur-de-lis is a nod to Louis Chevrolet’s French roots and denotes peace and purity.