[Lee Stewart]

Pontiac spent a reported $4 million in order to get its Solstice model in an episode of the American version of The Apprentice. Contestants on the reality show were tasked with designing a brochure for the car, and the episode also included a 60-second ad that offered 1,000 viewers the chance to be among the first to own the car. All 1,000 models were assigned within just 41 minutes, with thousands more people added to a waiting list.