09-19-2019, 07:13 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
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Sideways had a surprisingly large impact on the California wine industry when it was released in 2004. One of the main characters, played by Paul Giamatti, often talks about his love of Pinot Noir. In the months following the film's release, sales of Pinot Noir shot up by 22%. In contrast, Merlot, which gets a negative mention in the Oscar-winning comedy, saw a sales dip of 2%.
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