
09-19-2019, 07:10 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
Thanks: 3,506
Thanked 136,542 Times in 22,784 Posts
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Sportswear brand Under Armour struck gold when it agreed to provide the football uniforms for the film Any Given Sunday in 1999. The brand's founder Kevin Plank took a risk and spent $25,000 on an ad campaign based on the movie, launched in ESPN magazine shortly after its release. As a result the company went from sales of $1.3 million in 1999 to $5 million just one year later, and Plank was able to pay himself a salary for the first time since starting the company.
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