09-19-2019, 07:09 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
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Ray-Ban is certainly no stranger to the realm of product placement, and in 1997 the brand made a shrewd move by getting featured in Men in Black. While many criticized the obvious pushing of the designer's Predator 2 sunglasses, Ray-Ban had the last laugh as sales of the product tripled after the movie's release, reaching a record $5 million.
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