09-19-2019, 07:02 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
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Hershey spent a reported $1 million on getting its Reese's Pieces featured in the 1982 movie E.T. Director Steven Spielberg had originally wanted it to be the better-known M&M's in the scene, but Mars declined. Mars' loss was Hershey's gain: the company enjoyed a 65% increase in profits following the movie's release.
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