04-09-2019, 03:16 AM
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Senior Member
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Join Date: Mar 2017
Location: ABQ, New Mexico
Posts: 36,633
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Sometimes it's not easy to find the complete origin story of a company logo. General Motors knows who created its enduring Chevrolet bowtie logo and when -- company co-founder William C. Durant in 1913 -- but the inspiration for the design is lost to history. The prevailing theory is that Durant was inspired by a wallpaper pattern in a French hotel, but other theories include that Durant was inspired by a similar pattern he saw while on vacation in Virginia in 1912, or that Durant created a stylized version of the Swiss flag as a nod to Louis Chevrolet's Swiss birthplace.
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