[Lee Stewart]

Rice Krispies’ long-standing mascots, the adorable elves Snap, Crackle, and Pop, started appearing in ads for the cereal in the ‘30s, and came together on the box beginning in 1941. But in the 1950s, Kellogg ad executives used a fourth character named Pow in a couple of commercials. He was a spaceman character who never spoke, instead zipping around on some sort of spacecraft and “adding power” to every box of Rice Krispies.