[black69]

here is one link, we beg to differ on the film perception. No big deal, but if you read all of the reference, the movie did not take off until 69, and I think the color of the car naming came after that was established in the mainstream. That color name for chysler, although a 71 color, was decided in early 70, to be ready for September of 70 production release (or sooner for advertising). Its not a simple 68 vs 71. Its all about a tight 69-70 window of time. 12th most popular movie in the US in 69.

http://en.wikipedia.org/wiki/I_Am_Curious_(Yellow)



I will send you a pm, so I don't overly promote another site here, on where that picture was sourced from.