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Bob
Click here,then scroll to the 4th one from the bottom and bring floss....It's item #53217423.
http://www.gmphotostore.com/Chevrole...products/1309/
This pic has been discussed before.
It looks like a 6 cyl,as well as a tool box or a gas can sitting in there.No one can really say for sure.
That was typical of a few Chevrolet photos back then,as they took ordinary base models and trimmed them out to look like their upgraded breathern.
I guess they had to make do with what they had available at that time.
The 1970 SS Chevelle showing on the front cover of the Salesmans leaflet brochure is actually a Malibu with waterslide decal SS hood stripes and various airbrushed Super Sport trim added later on.
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I believe that much of this had to do with timing to get the pictures out to make the brochures and Dealer Data Books. Depending on how much of a change there was to a particular model dictated how long the plant was shut down for change over. Sometimes it was very short.
First they had to do a start up run to work out any kinks. After that they had to have cars to photograph. Then cars built for DEALER showings for all the different zones or regions and have time to get them there. Then there were the press release cars that had to be built and shipped for early release to get them in the magazines timed for the new car unveiling at the dealerships.
With all of this in mind I believe that often the same car was photographed with different stripes, emblems, etc. and probably airbrushed with different colors as well. They had a lot to build in a short time with a skeleton crew before the plant came back on line for full production.
When I was selling these cars new in the late 60s/early 70s, we (the dealers) would attend a dealer preview showning somewher in our zone. This was about 4 weeks before the public release/showing of the new models at the dealerships. The most vivid one in my mind was the 1970 model year showing at the Grand Ballroom of the Palmer House Hotel in downtown Chicago. At that show there was at least one of every model car. Remember this was happening all across the country at the same time so there were already a lot of cars built. At this time each dealer sat down with their factory sales rep and filled out his initial orders for the cars he would have at his dealership showing to the public. They also received a bunch of new car order forms to take home. They did not receive the new model brochures or Data Books until a few short days prior to the public showing, so they may have still been being put togather with the photographs. Remember, this was in the days that the only ones with computers were large corporations and they were the size of a small house. No email or fax machines either.
