I don't think they would be considering doing the Firestone 5oo since that was a recalled tire with a whole lot of legal issues (and deaths) attached to its name.
Not a good marketing move. Reminds me of that early 80's diet pill called AIDS. When the disease AIDS hit the mainstream media, that company went belly-up.
Or like renaming the new Taurus, the Pinto. Not a "better idea" from Ford.
