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I don't necessarily buy that prospective buyers went directly to Ford.
I also don't think the Challenger is a direct competitor to either of them. It's akin to having an Eclispe being a competitor to the Mustang - kinda, yes, but kinda, no.
The Challenger, to me, is a 2-door Charger, FWIW.
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I disagree with that...I know some guys, in this podunk town of just 600 people, that were left without a car [f-body] and went to the Mustang...and soon their truck purchases followed...as did their wive's car(s).
And I don't see *how* the Chally isn't a competitor to the F-body/Mustang...the target audience is the same, and everyone is comparing the 3.