[Chevy454]

I understand that the Fed kinda has GM by the short & curlys here, but I think it's lost on a lot of folks in management exactly how influential a performance model can be on future same-brand purchases. A perfect example is a local friend of mine here...he knew of strictly nothing other than Chevrolet his entire life, as his family bought & drove nothing new GM's, until he became disenchanted with the lack of development by GM on the F-bodies [he'd owned several over the years], but FoMoCo was still cranking them out year after year, so he decided to try a Mustang...well, not long after that, guess what he got for his wife...yep, a crew cab Ford truck. He completely jumped ship, all because of simple continued support for their *affordable* peformance model...and it's trickled over into his family as well...all because of a single purchase [or lack thereof].