The Supercar Registry

The Supercar Registry (https://www.yenko.net/forum/index.php)
-   Supercar/Musclecar Discussion (https://www.yenko.net/forum/forumdisplay.php?f=79)
-   -   1970 Chevelle SS Marketing Photos (https://www.yenko.net/forum/showthread.php?t=143346)

Lee Stewart 06-25-2017 02:32 PM

https://s26.postimg.org/ylwm0gxnt/image.jpg

Lee Stewart 06-25-2017 02:34 PM

https://s26.postimg.org/eski7rka1/image.jpg

https://s26.postimg.org/w8eo9gj8p/678.jpg

Lee Stewart 06-25-2017 02:36 PM

https://s26.postimg.org/i0ozkt6jt/image.jpg

Lee Stewart 06-25-2017 02:47 PM

https://s26.postimg.org/rb5p236nd/999.jpg

https://s26.postimg.org/s1yf7v90p/789.jpg

There were two 1965 Mako Shark II concept cars built. This one was a "mock up" and did not move under it's own power. It was used for the show car circuit

https://s26.postimg.org/ht5y21kyx/456.jpg

https://s26.postimg.org/5ft3v4vah/bhu.jpg

This one is a fully running car which Mitchell used as a company car when it wasn't at shows. BTW - this is the first "Corvette" to be powered by an L72 427.

Lee Stewart 06-25-2017 02:54 PM

https://s26.postimg.org/3pa2tndrd/image.jpg

Lee Stewart 06-25-2017 02:58 PM

https://s26.postimg.org/5iczhyyy1/ch...e_stingray.jpg

Lee Stewart 06-25-2017 03:02 PM

https://s26.postimg.org/ftpcamqnd/screenshot_4686.png

https://s26.postimg.org/d0w4qlqax/screenshot_4688.png

Lee Stewart 06-25-2017 03:18 PM

https://s26.postimg.org/kuwqbzy3t/screenshot_4690.png

396L78canuck 06-25-2017 06:16 PM

Never seen this ad before.....Thanks for sharing.Bob

Lee Stewart 06-25-2017 06:30 PM

Quote:

Originally Posted by 396L78canuck (Post 1357960)
Never seen this ad before.....Thanks for sharing.Bob

That's because it was never run as an ad. It's a "layout" ad shown to the client (Chevrolet) complete with art work and copy. Chevrolet never approved it so it never ran.

Mr70 06-25-2017 06:59 PM

That SUPERCAR ad was actually "photoshopped" back then.I have the original somewhere showing it was a regular dirt road and they later edited the ditch in the center.

Lee Stewart 06-25-2017 07:06 PM

Quote:

Originally Posted by Mr70 (Post 1357966)
That SUPERCAR ad was actually "photoshopped" back then.I have the original somewhere showing it was a regular dirt road and they later edited the ditch in the center.

That's not what the creator of the ad, Art Director Jim Bernardin says:

Quote:

''This was one of those unexpected delights that sometimes can be found if you keep your eyes and mind open for picture opportunities. We were on our way to a location at the Disney Ranch in Los Angeles when we were confronted with a washed-out road. It had been raining for several days and we were way behind on our schedule. It looked like we were not going to make it to our location but it didn't matter because here was something nobody could have imagined. I told Warren, our photographer, that this was going to be the best picture we would make of the Chevelle SS or anything else on this trip.

''The Chevelle, with its big new engines, you might imagine could leap across this road like Superman going over a tall building. We made three versions of the situation: the one you see here and two others that featured the front of the car with the washed-out road in the background. We did the one you see here first and I was satisfied that we had it, but Warren argued for the other views.

''We often had disagreements about pictures and solved them by doing two versions. Because I was the art director, I usually won out in the end--but not always. Warren and I were very good friends and had grown up together in the business. I tried my very best to sell this ad to Chevrolet, but we had too many other good, more heroic views of the car with good situations that they chose to use.

''This is an ad that I wish had run, but I am happy to have saved the layout and to show it now. The colors in the print are faded and the retouching on the tire marks is crude, but would have been made right for the finished art. Win some, lose some.''
https://www.hemmings.com/magazine/mu...S/3334661.html

Mr70 06-25-2017 10:51 PM

Then I must have a shortened photo of it,because there is no break in the road.

mockingbird812 06-25-2017 11:11 PM

Goodness Gracious! What is wrong with modern car advertising!!!!!!!!!!!!!! I just love these shots - thanks for posting!!!!

RPOLS3 06-26-2017 06:05 PM

Cool thread - thanks for sharing

edcar70 06-26-2017 08:26 PM

Why did they not advertise the L-78s for the 70 chevelles and elcaminos?

Mr70 06-26-2017 08:35 PM

Because they were only produced for roughly the first 90 days of assembly,before being discontinued for the new LS-6 in November/December 1969.
If they did publically advertise the L-78 as heavily as others,by the time the materials hit the news stands,the cars would've been defunct already.
There are small mentions of the 1970 L-78 chevelle in certain early salesmens publications,but that was brief.

Keith Seymore 06-27-2017 06:18 PM

1 Attachment(s)
Lee - thanks for posting; a couple comments:

a) When I was the engineering rep on the program team for my various GM Truck projects, one of my jobs was to review the advertising literature to make sure there were no mistakes in it. I looked at option content (and mix), specifications (dimensional and powertrain), photos, etc. It wasn't easy, as it takes a person with a head for the product but even then there is a tremendous amount of detail and, if you let your guard down, mistakes can slip out.

Quote:

Originally Posted by Lee Stewart (Post 1357782)
[B]PR and Brochure photos have to be taken months before the new model year cars get into the dealer's showrooms. Many times the cars that are used for these photos are pre-production cars. Sometimes the cars are missing engines, interiors and all kinds of emblems that are still being tooled up.

Well said. Or the content - both appearance and option content - is still in a state of flux. Also - the subject may have built as one vehicle and are "dolled up" to represent something else*. The "Malibu SS" shown in your first post is probably an example of that. I wouldn't be surprised if the 6 cylinder car shown here is the same as the car with the kill stickers/police content.

The car was perhaps provided with the condition that no open hood shots be taken, which ultimately accidentally or intentionally got ignored.

K

A more recent example: I took a qty of twenty 2011 Chevy Volts and converted them (in appearance) to 2012 Opel Amperas, for use in the Geneva Auto show and other GM Europe marketing exercises.

Keith Seymore 06-27-2017 06:30 PM

2 Attachment(s)
I thought perhaps this was the same young lady (and swim suit) but now that I see them in the same spot they are not as similar as I remembered -

Keith Seymore 06-27-2017 06:35 PM

1 Attachment(s)
This one was taken at the GM Proving Ground in Milford, Michigan. Taken from Barnes Circle, looking south with the building area in the upper left (16% test hill in the background). The building area is the highest point in both Oakland and Livingston counties, which is why this patch of ground was chosen for the proving ground originally.

I don't know why that is so important for me to know (and share) but I do enjoy seeing if I can tell where these photos were taken.

K

Keith Seymore 06-27-2017 06:41 PM

2 Attachment(s)
This one strikes me as ironic because it was just yesterday that we were talking about backup lamps becoming standard in 1966.

Here we have....a '66 Corvette with no backup lamps.

K

Keith Seymore 06-27-2017 06:43 PM

1 Attachment(s)
I love this shot.

The caption could be "...and on the 8th day, God teamed up with Zora to create the Chevrolet Corvette".

Keith Seymore 06-27-2017 06:51 PM

2 Attachment(s)
This photo was taken at the GM Tech Center (Warren Michigan) on Duntov's internal test track.

When I joined the Engineering/Assembly Production Engineering group, the gentleman I replaced had worked for Duntov years earlier. He said if you had to be on your toes if you heard Duntov "rump rumpity" rumping around in the building area or near the track because he would run you over.

Sadly (to me, anyway) this track has been removed and turned into a pedestrian walking trail.

K

mockingbird812 06-27-2017 06:56 PM

Your recollections are appreciated Keith!

Keith Seymore 06-27-2017 06:57 PM

2 Attachment(s)
In my opinion this is the most attractive/sexy automobile ever built. Someday maybe I will try to replicate it.

The photo was taken on the Design Studio patio (behind the Design Dome). I do not know who the gentleman is being "driven" around by Mr Mitchell; if anybody recognizes him I would be interested to know.

K

Keith Seymore 06-27-2017 07:01 PM

1 Attachment(s)
Quote:

Originally Posted by Lee Stewart (Post 1357922)

There were two 1965 Mako Shark II concept cars built. This one was a "mock up" and did not move under it's own power. It was used for the show car circuit


We still do that.

This Chevrolet Volt concept is a fiberglass mockup over a generic steel tube armature.

Also pictured on the bricks at the Design Studio patio.

One time we were given the opportunity to participate in an employee car show held on the patio; official photographers were present to take pictures of our personal car(s) in the same location as these shots.

The weather was threatening so I did not bring a car down. It was definitely touch and go but the show went on as planned. That is one of my (many) regrets that I did not bring a car and get a photo.

K

Lee Stewart 06-27-2017 07:36 PM

https://s26.postimg.org/8fie17yax/image.jpg

https://s26.postimg.org/k5wbilr3d/image.jpg

https://s26.postimg.org/yqdedfm21/image.jpg

Before the 1959 Stingray Racer Concept Car was turned into a pure show car it was red and raced by Dr. Dick Thompson. It made its debut at Maryland's Marlboro Raceway on 18 April 1959, finishing in fourth place. It went on to win an SCCA National Championship in 1960.

Pete Brock, Bill Mitchell and Larry Shinoda designed the car.


The car appeared in the Elvis Presley movie CLAMBAKE:

https://s26.postimg.org/q9ihg96qx/download.jpg

olredalert 06-28-2017 03:13 PM

----Thanks, Lee, for the last pic. I have never seen pics of Mitchells Corvette with the upright Weber's, and modified bubble hood. Very cool!

----In the spirit of tail light talk, if you look closely at any 63 to 67 Corvette tail light lens you will find the date "58". That's because those lenses were originally on all 58 Impalas........Bill S

Lee Stewart 06-28-2017 03:23 PM

Quote:

Originally Posted by olredalert (Post 1358391)
----Thanks, Lee, for the last pic. I have never seen pics of Mitchells Corvette with the upright Weber's, and modified bubble hood. Very cool!

I was able to find one more photo:

https://s7.postimg.org/ayehaz7a3/image.jpg

Quote:

----In the spirit of tail light talk, if you look closely at any 63 to 67 Corvette tail light lens you will find the date "58". That's because those lenses were originally on all 58 Impalas........Bill S
Live and learn! :smile:

Mr70 06-28-2017 03:37 PM

Looks like it originally got a Red interior for Bill,then changed to Black for Elvis along with a see through hood..

69hurstSC 06-28-2017 03:43 PM

Wow. These really should have been preserved for a book.

Lee Stewart 06-28-2017 08:04 PM

https://s26.postimg.org/5pwy3hieh/image.jpg

https://s26.postimg.org/d765ip7xl/image.jpg

https://s26.postimg.org/kqz8kr149/image.jpg

https://s26.postimg.org/eq651f3vt/ase.jpg

Lee Stewart 06-28-2017 08:07 PM

https://s26.postimg.org/huc7kgvah/888.jpg

Lee Stewart 06-28-2017 08:10 PM

https://s26.postimg.org/3p6einm95/image.jpg

Lee Stewart 06-28-2017 08:14 PM

https://s26.postimg.org/e1sp4qfs9/aaa.jpg

Lee Stewart 06-28-2017 08:15 PM

https://s26.postimg.org/824y12uzt/image.jpg

Lee Stewart 06-28-2017 08:17 PM

https://s26.postimg.org/tptwbive1/image.jpg

Lee Stewart 06-28-2017 08:18 PM

https://s26.postimg.org/8iur1984p/image.jpg

Lee Stewart 06-28-2017 08:19 PM

https://s26.postimg.org/ng3829ld5/sed.jpg

Lee Stewart 06-28-2017 08:22 PM

https://s26.postimg.org/n4lrpi4x5/567.jpg

https://s26.postimg.org/aehjcewyx/image.jpg


All times are GMT. The time now is 11:49 PM.

Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2025, vBulletin Solutions Inc.


O Garage vBulletin Plugins by Drive Thru Online, Inc.